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A traditional method, we recruit (with our partner) a group matching your target segment and arrange a group discussion with a trained moderator.
Allows a client to understand attitudes of particular target segments towards brand or product concepts before development
Brainstorming with creative customers can be an effective way to flesh out your requirements
Not effective at establishing usability of a product (this would require usability testing or expert review)
Subject to crowd dynamics: talkative people dominate and may sway opinions of others
usability testing expert review taskflow analysis wireframe design contextual inquiry card sorting questionnaire online user test focus group
method packages facilities
